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Kre-O is the popular line of building block construction toys from Hasbro. First released in the Summer of 2011, Hasbro debuted the line basing it upon the popular and iconic Transformers franchise. Provided Kre-O Transformers was successful, Hasbro would be expanding to other brands for their building blocks as well. This has now proven to be the case by Hasbro expanding into other brands with their Kre-O products.
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